A “conquest rebate” provided by Cadillac is an incentive program designed to draw prospects who’re at present driving automobiles from competing manufacturers. This rebate supplies a monetary low cost on the acquisition or lease of a brand new Cadillac automobile, however eligibility is often contingent on the shopper proving possession or a present lease of a non-Cadillac automobile. As an example, somebody leasing an Acura sedan is likely to be eligible for a major worth discount when switching to a Cadillac mannequin.
The aim of this technique is to increase Cadillac’s market share by persuading drivers loyal to different manufacturers to think about and in the end select a Cadillac. This method could be particularly efficient when Cadillac is introducing a brand new mannequin or dealing with elevated competitors. Traditionally, producers have used such rebates to realize an edge in a aggressive automotive market, interesting to price-sensitive customers who won’t have thought of their model in any other case. They’re additionally employed as tactical responses to opponents’ promotional campaigns, or used to spice up gross sales in periods of gradual market exercise.
