A system the place a enterprise or group absorbs some or the entire parking charges incurred by its prospects or guests. This usually entails the service provider offering a sticker, stamp, or code that reductions or eliminates the cost on the parking facility. For example, a restaurant could present a token to diners which, when introduced on the parking storage, reduces the price of parking.
This course of gives a number of benefits, together with encouraging patronage by eradicating a monetary barrier. It can also act as a advertising and marketing device, incentivizing people to decide on a particular institution. Traditionally, it emerged as a comfort provided by companies in areas with restricted or costly parking to draw and retain prospects in aggressive environments.