The phrase refers to a video content material model, primarily discovered on TikTok and comparable short-form video platforms, the place creators doc and showcase the objects they’ve ready or included for a particular journey or occasion. It usually entails a visible show of rigorously chosen belongings, usually organized aesthetically, accompanied by narration or textual content overlays detailing the aim or rationale behind every merchandise’s inclusion. For instance, a journey blogger would possibly create a video exhibiting the clothes, toiletries, and devices they’re taking up a backpacking journey, providing viewers a glimpse into their packing technique.
The recognition of this video format stems from its skill to fulfill a number of viewer pursuits concurrently. It gives sensible recommendation, gives aspirational content material by curated aesthetics, and satisfies a way of curiosity relating to the private lives and preparation routines of others. Traditionally, such a content material could be traced again to early “haul” movies on platforms like YouTube, however the short-form, visually-focused nature of newer platforms has reshaped and accelerated its consumption. The effectivity with which data is conveyed, coupled with partaking visuals, contributes to its widespread enchantment and viral potential.
