The format, usually abbreviated as AOR, represents a radio broadcasting strategy and a selected fashion of rock music outstanding primarily from the mid-Nineteen Sixties to the early Nineteen Eighties. It prioritized total musical collections slightly than focusing solely on particular person singles. Bands like Led Zeppelin, Pink Floyd, and The Eagles had been continuously featured, their work offered as cohesive creative statements slightly than only a assortment of radio-friendly tracks. This music normally featured longer tracks, extra advanced preparations, and a better emphasis on musicianship and lyrical themes than pop-oriented songs.
This strategy benefited each artists and listeners by permitting for better inventive expression and a deeper engagement with the music. Artists might discover extra advanced themes and musical concepts with out the strain of conforming to the restricted constraints of single-driven codecs. Listeners, in flip, might expertise a extra immersive and rewarding listening expertise. Its prominence in radio programming helped to ascertain most of the most iconic rock artists and musical items of the period and influenced the event of the rock music trade. Traditionally, this radio format represented a shift away from the dominance of Prime 40 radio and catered to a rising viewers looking for extra refined and substantial music.
