A communication strategically deployed to prospects who’re already engaged with a model, sometimes after preliminary contact and earlier than a purchase order resolution, is designed to nurture curiosity and information them additional down the gross sales funnel. These messages usually present invaluable info, tackle potential issues, or provide incentives to encourage conversion. For instance, a software program firm would possibly ship an electronic mail showcasing superior options of their product to customers who’ve signed up for a free trial however have not but upgraded to a paid subscription.
These communications provide an important touchpoint to keep up engagement and stop prospects from shedding curiosity. The considerate strategy provides advantages in solidifying model consciousness, constructing belief via instructional content material, and growing the probability of a sale. This strategy to buyer engagement is rooted in advertising and marketing methodologies that acknowledge the shopping for course of will not be all the time linear; it acknowledges the necessity to frequently reinforce worth and tackle objections all through the shopper’s journey.
