The classification encompasses a category of United States Postal Service (USPS) mail recognized for its cost-effectiveness and suitability for sending advertising and marketing supplies, newsletters, and different bulk communications. Typically utilized by companies and organizations, it prioritizes affordability over velocity and affords diminished postage charges for objects assembly particular dimension, weight, and content material standards. An instance of things despatched by way of this classification consists of flyers promoting native occasions or promotional affords.
Its significance lies in offering a cost-efficient avenue for organizations to succeed in a broad viewers, facilitating advertising and marketing campaigns and disseminating info extensively. Traditionally, this mail class performed a pivotal function in promoting and direct advertising and marketing efforts, enabling companies to attach with potential prospects on a big scale. The diminished charges make it a sexy choice for entities working with restricted budgets.