The promotional interval providing discounted costs on choose menu objects at Sonic Drive-In eating places is usually known as a “pleased hour.” This era offers clients a possibility to buy drinks and different designated objects at a decreased price. For example, drinks similar to gentle drinks, iced teas, and limeades could also be provided at half worth throughout this specified timeframe.
The advantages of this promotional occasion embrace elevated buyer site visitors throughout sometimes slower enterprise hours, enhanced model notion by providing worth, and the potential for elevated total gross sales as clients might buy extra objects together with discounted ones. Traditionally, comparable promotional methods have been utilized by quick-service eating places to spice up gross sales and buyer engagement throughout off-peak hours.