The time period refers to a cloth presupposed to be a high-quality leather-based used within the inside of Chrysler autos through the Nineteen Seventies and Nineteen Eighties. Whereas the title suggests an unique origin, doubtlessly linking it to the traditional metropolis of Corinth, Greece, the fact is considerably totally different. The fabric was truly manufactured by the Radel Leather-based Firm, a provider primarily based in Newark, New Jersey. The phrase was a advertising and marketing invention, supposed to evoke a way of luxurious and class within the minds of customers.
The enchantment of this “leather-based” stemmed not simply from its perceived high quality, but in addition from the skillful advertising and marketing marketing campaign that accompanied it. Actor Ricardo Montalbn, recognized for his position within the tv collection “Fantasy Island,” served because the spokesperson. His charismatic supply and affiliation with luxurious helped solidify the impression of a premium product. The time period’s impression lay in its capability to affect shopper perceptions and drive gross sales, demonstrating the ability of branding within the automotive business. It created a memorable and aspirational picture, even when the fact of the fabric’s origin was much less glamorous.
