Assured 4:00 PM arrival, typically abbreviated as GTD 4PM, refers to a lodge reservation that’s assured to be held till at the least 4:00 PM on the day of arrival, whatever the visitor’s check-in time. This coverage is regularly embedded inside the general cancellation phrases. For instance, a visitor is perhaps knowledgeable that cancellation is permitted with out penalty till 6:00 PM the day earlier than arrival, however the reservation stays assured for arrival till 4:00 PM on the scheduled day, even when the visitor doesn’t seem. Past this time, the lodge might launch the room, and a “no-show” price is perhaps utilized in response to the precise phrases.
The existence of a assured arrival time provides a number of advantages to each the lodge and the visitor. It offers the lodge with assurance that income for the room is extra more likely to be realized, lowering the danger of misplaced revenue from unoccupied rooms. Concurrently, it advantages the visitor by guaranteeing {that a} room shall be out there upon arrival, even within the occasion of journey delays. Traditionally, the implementation of such ensures arose from the necessity to steadiness occupancy charges with the uncertainty of visitor arrival instances, notably in areas with excessive demand.