A enterprise mannequin involving the acquisition of merchandise from a retailer at a cheaper price and subsequently reselling them on Amazon at a better value, capitalizing on pricing discrepancies. As an illustration, a person would possibly discover a discounted toy at an area retailer and record it on Amazon, pricing it competitively to draw consumers searching for comfort or going through restricted native availability.
The observe permits people to enter the e-commerce market with out substantial upfront funding in product improvement or sourcing from producers. It affords flexibility and the potential for revenue margins based mostly on market analysis and the power to establish and exploit momentary value variations. This technique has developed with the expansion of on-line marketplaces and the growing accessibility of retail knowledge.