The 12 months 1998 marked a interval of serious growth and diversification for the LEGO Group’s product line. This 12 months noticed the introduction of a number of notable themes and units designed to enchantment to a broader viewers. Examples from this 12 months embody additions to the LEGO Fortress and LEGO City strains, in addition to the introduction of LEGO Island, a groundbreaking pc sport that additionally spawned associated development units.
The discharge of varied LEGO units in 1998 demonstrates the corporate’s strategic concentrate on each core constructing experiences and progressive multimedia tie-ins. These introductions strengthened the model’s enchantment to long-time followers whereas concurrently attracting new demographics. The introduction of the LEGO Island line particularly helped to bridge the hole between bodily development toys and the rising recognition of pc video games. This diversification offered a major profit to the LEGO Group, growing its market presence and income streams.
